August 1, 2013

Nine years ago

Nine years ago a trio of recently graduated designers turned the switch on for the first version of the Golpeavisa site.

It was a fun and noisy mess of a website that swam against the current of fancy, first-world-wannabe aesthetics that permeated the mexican graphic design scene of the moment. It was ripe with urban imagery and language, luchadores,street food and double entendre jokes. It was mostly done as a way to show off our skills in web design, art direction and illustration, and it included the portfolio of the three original members. We didn’t expect what happened next.

What started out as a fun side project quickly exploded and took a life of it’s own. It introduced us to the international graphic design scene with a bang, and the e-mails and job proposals kept coming in. It eventually became a full time job and grew in complexity way too fast.
Adding good skills and a healthy work ethic to a mix of stubbornness and momentum, we’ve kept it alive and kicking for nine years.

After many changes, exits, hellos, goodbyes, movings, hangovers, and reflective introspection over a couple (of dozens) of beers, Golpeavisa stands proud in it’s headquarters in Cancún, a small albeit powerful design studio that looks back on a rich history that’s included amazing projects but, most important of all, the company of amazing people along the way.

If you’ve been here before, you can tell we’ve done some changes to the place. We felt a need to strip down, to get back to basics, to celebrate and honor nine years of hard work by letting it speak for itself. Also, we just felt we needed the makeover.

We’re glad you’ve made it here today, and if you’ve known us from the beginning, thanks for sticking around, we really appreciate it.
We’re called Golpeavisa, which roughly translated kind of means ‘Watch out, here we go!’. So there it is.

June 29, 2013

It was worth the effort

One of our most fun, challenging, nerve-racking and rewarding projects to date, was the July 2012 cover for Clase Premier Magazine, featuring René Redzepi.

When the job first came in, we started to sketch as we usually do and we came up with a couple of safe ideas that we knew we could pull off with a great quality and right on schedule as usual. The thing is, we thought they lacked a certain spark, something that we felt the subject matter deserved.

You see, René Redzepi was at the time of that feature the most important Chef in the world, and owner of the most important and critically acclaimed restaurant in the world, Noma. When we started reading about him and learning more about his work, we understood that this wasnt’ just an extraordinarily talented chef, but a real adventurer, a man who took risks and who wasn’t afraid to get his hands dirty. So we decided to emulate him on our approach to his cover.

We threw out the sketches we had already done, and we planned our most ambitious illustration project yet: To make a portrait using only kitchen utensils and food on a table, mimicking as close as possible the presentation and style of Redzepi’s food, and taking a photograph of this layout. Our challenge was to do it in a single photo, without copying and pasting elements in photoshop, and only adjusting the color a little bit. No heavy editing, no digital trickery. (Well, just one tiny thing, we did build the background wall digitally, but that was the only thing!)

Needless to say, it was tough and risky, but we were very happy with the results. And, thankfully, our hard work paid off. This has been our most reblogged, retweeted, featured and talked about project in all of our career. We were overwhelmed with the response that we got from this piece, which included the prestigious a! Diseño award in México, an Editorial Mention from How Magazine and a mention from the Society of Publication Designers.

Here are some pictures and a video of our process.

Golpeavisa was host of this years‘s Portfolio Review Week event in Cancún, where we opened the invitation to the creative community of the city and it’s surroundings. It was held on May 14 over at El Muellecito (a local seafood restaurant/bar). It was an honor to be part of this global initiative organized by

We want to thank to the creative community of our city for always bringing enthusiasm and a warm response to every sharing-oriented iniciative we have held such as The End, and Mi Palapa es tu Palapa. This was a great spot to meet and share a few beers with our creative caribbean neighbours.

Here’s a small video:

Last year we were invited to participate as judges in the illustration category of one of the most popular Design Awards in México, Premio Quorum Año Cero.

This year they invited us to come back but now as Coordinators of the Illustration Category. It’s a complicated responsibility, but we accepted the challenge because we love being involved in the growth of the creative community in México.

We know that there’s a lot of opinions concerning this types of awards (especially in topics as ambiguous as art and design), and we believe that they are all valid, either when choosing to participate or not. Yet we also feel that México is living a very rich moment in regards to illustration (thanks to the internet among other things) and we feel that events like these are a good excuse to analyze and get a snapshot of this, at the least.

This is what we’ll try to accomplish from our front, community-wise. We feel awards are not an end in themselves, but we can’t deny that they are a good way to get exposure, visibility, and to overall pave an easier road to live well from doing illustration.

Once again we collaborated with the most recognized mexican digital agency in the world, our friends at Grupo W.

We did nine illustrated scenes that you could see on the ‘We Are the Men’ Rexona site which contained an exciting index of successful previous campaigns. It’s always been a pleasure to work aside this highly skilled crew, specially with the talented Rafahu, who was in charge of the art direction of the project this time.

It was a lot of work, but we loved the results and to top it off, we won a couple of awards: The FWA Site of the Day and the a! Diseño Award for Illustration in 2011.

June 18, 2012

This (was) The End

It started to sink in right at the time when the first of the guest speakers were arriving at Cancun International Airport. After a year of working on it, of a few months of barely sleeping and some weekend-less weeks, we were finally at the point of no return. People had come because we had invited them, speakers and attendees. This was it, it was real.

From that moment on, until the last speaker was safely on the way back home, it all became just a big blur. Like a stroboscopic montage of people running, talking, asking, lifting, cutting, pasting, welcoming, connecting cables, and nervous cold sweat running down our necks when stuff didn’t go exactly as planned. If it weren’t for the pictures and video, we’d have to settle for this untrustworthy hazy memories.

One day of pre-registration, two conference days, one international collective art exhibit, an apocalyptic party and a couple of weeks later we’re still feeling it. Like when you come out of the pool after being swimming all day and you still feel like you’re floating. We’re still floating.

We learned so much, and not only from our speakers Kone, 123Klan, Adhemas, Hydro 74 & North Kingdom. We also learned from Quique, Nitro, El Barbón, Paty, Flore, Gibo, Didier, Jorge, Mariana, Janet, Irving, Ruby, Adriana, Angie. And we also learned a lot from all the people that made the effort to come all the way down to Cancún for the conference. We can’t thank everyone enough for your trust and support.

Even if the The End Staff was a small team, a lot of people helped us on our way and we want to thank our sponsors, who not only helped us a lot with our event needs but who, with their support, made us feel ‘believed in’. That is priceless.

In the end, we’re glad to know that the lessons everyone learned didn’t just stay in Cancún. Those lessons have traveled back to Campeche, to Tijuana, to Monterrey, to Puebla, to Mérida, to México City, to Saltillo.

Lessons like knowing that you deserve to be paid for your talent and not your nationality. That true inspiration can only come from working. That swag, arrogance and extreme self confidence are not bad at all. That you have to find the butterflies, and that every single pixel must be full of love. That, in the end, if things are not ok, then it’s not the end.

We’ve been asked about the ‘next one’. That’s a big compliment for us, knowing that people liked it enough to ask for seconds. For the moment, we’re still in a bit of shock, so we’ll wait to answer that one.

For now, we’d rather share with you the result of all this effort, for those who were here and those who couldn’t be with us.
Thank you all so much, because without you (and we know this will sound like a cliché) The End would have definitely not been possible.

Here you can find pictures and the full review of those amazing days…